Psychology & Psychiatry

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?.; Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?. . ; Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?. . ; Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?. . ; And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?. . . When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?. In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. more...

Price: $19.95

A WAR IS RAGING. YOUR MIND IS THE BATTLEFIELD. Worry, doubt, confusion, depression, anger, and feelings of condemnation…all these are attacks on the mind. If you suffer from negative thoughts, take heart! Joyce Meyer has helped millions win these all-important battles-and she can help you, too. In her most popular bestseller ever, the beloved author and minister shows you how to change your life by changing your mind. She teaches you how to deal with thousands of thoughts you have every day and focus your mind to think the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth-and reveals her thoughts and feelings every step of the way. more...

Price: $10.99

Outlining seven key organizational rules for improving effectiveness and increasing productivity at work and at home, a companion volume to The 7 Habits of Highly Effective People presents a step-by-step guide that includes in-depth exercises and solutions that teach the fundamentals of fairness, integrity, honesty, and dignity. more...

Price: $11.99

"We all have aspects of ourselves that we would like to change, but many of us believe that a leopard can't change its spots – if that's you, stop there! Cognitive Behavioural Therapy for Dummies will help identify unhealthy modes of thinking – such as “a leopard can't change it's spots”! – that have been holding you back from the changes you want. more...

Price: $19.99

Born to Believe was previously published in hardcover as Why We Believe What We Believe. In Born to Believe, Andrew Newberg, MD, and Mark Waldman reveal -- for the very first time -- how our complex views, memories, superstitions, morals, and beliefs are created by the neural activities of the brain. Supported by groundbreaking original research, they explain how our brains construct our deepest convictions and fondest assumptions about reality and the world around us. Using science, psychology, and religion, the authors offer recommendations for exercising your brain in order to develop a more life-affirming, flexible range of attitudes. Knowing how the brain builds meaning, value, spirituality, and truth into your life will change forever the way you look at yourself and the world. more...

Price: $11.99