Language Arts & Disciplines : Composition & Creative Writing

This book traces the long tradition of our culture's preference for anti-comic regimentation over the expansive comic embrace of cultural difference and diversity. more...

Price: $80.00

There is a great deal of emphasis on accurate referencing in written work for university students, but little information on the 'when', the 'why', as well as the 'how' of referencing. This book fills that gap, giving clear guidelines on how to correctly cite from external sources, what constitutes plagiarism, and how it can be avoided. more...

Price: $37.98

Market more successfully—with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy—for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you—and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.). -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; … and 10 words for purple. -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms. -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter more...

Price: $16.95

Children's book publishing is one of the most difficult fields of publishing for new authors to get into. The Complete Idiot's Guide to Publishing Children's Books gives potential authors tips, inside information, and detailed instructions for everything from how to prepare a proposal to how to get an agent. Detailing the differences between picture books, juvenile fiction, and the young adult novel, the book also covers branding, series, and licensing, discusses writing styles and character development, and explains forming illustrator partnerships. more...

Price: $16.95

A practical guide for a booming market. Every aspiring self-published author needs this guide, which covers everything from design to sales. It reveals all the tools they’ll need, including worksheets for estimating costs, timing, and resources; up-to-date information on production and design; formats for many genres; strategies for publicity and sales; plus success stories from self- published authors. • Publishers Marketing Association estimates there are 73,000 small and self- publishers in the U.S., with 8,000-11,000 new ones each year. • Of the approximately 2.8 million books in print, 78% of the titles come from small/self-publishers (PMA). • For small and self-publishers, sales increased 21% annually from 1997-2002; in 2002, these 73,000 publishers grossed $29.4 billion. • 81% of the population feels they have a book inside them; 6 million have written a manuscript; and another 6 million have a manuscript making the rounds more...

Price: $18.95