Business

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?.; Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?. . ; Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?. . ; Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?. . ; And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?. . . When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?. In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. more...

Price: $19.95

Track your progress and keep everyone in the know. Overcome scheduling challenges. Today's projects are more complex and technically challenging. How do you lead one successfully from start to finish? This practical guide gives you the tools you need to deal with schedules, budgets, and deadlines while keeping your cool under pressure. more...

Price: $21.99

The Dummies way to score big in the stock market Stock Investing For Dummies, Second Edition covers the basics of investing for individuals and households that want to watch their savings grow. Simple, straight-forward, and honest, this friendly guide covers all the categories of stocks, teaches readers how to analyze stocks, and offers invaluable resources for developing a portfolio. Investing consultant Paul Mladjenovic offers wise advice and proven tactics for beginners who want to get in the game without risking their shirts. Whether the market is up or down, readers will benefit from sound, practical investing strategies and insights that have helped generations of investors profit from the markets. Paul Mladjenovic (Englewood Cliffs, NJ) is the owner of PM Financial Services and a Certified Financial Planner and investing consultant with nineteen years of experience in investing. more...

Price: $21.99

The NEW global standard for innovation from the world's most influential management thinker-C.K. Prahalad. From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure-one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future. more...

Price: $29.95

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. more...

Price: $9.95