 | | |
Media
: Public Relations
Public Relations eBooks
You have selected the subject of Public Relations . The eBooks in this subject are listed below.
|
RESULTS: 1 to 10 of 15
PAGE: 1 | 2 | ›› Next
 |
Public Relations Handbook
By: Theaker, Alison
Published by: Routledge
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.
more...
Price: $45.95
|
 |
Easy Step by Step Guide to Writing Advertising Copy
By: Brooks, Pamela
Published by: Rowmark
A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.
more...
Price: $17.99
|
 |
Effective Writing Skills for Public Relations, Second Edition
By: Foster, John
Published by: Kogan Page
Style is a crucial ingredient to everything we say and do; in writing, it is the way sentences are structured, the choice of words and the way they are used. If the style is outmoded, the reader will soon lose interest and might not even get beyond the first few lines. This fully updated second edition of Effective Writing Skills for Public Relations is a hands-on, practical guide to writing style for students and others entering the PR industry. It is also a valuable guide to style for those already employed in the public relations profession and those who have to earn their living using their writing skills.
more...
Price: $15.65
|
 |
The Fall of Advertising and the Rise of PR
By: Ries, Al; Ries, Laura
Published by: HarperCollins US
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers.
more...
Price: $11.95
|
 |
Handbook of Corporate Communication and Public Relations
By: Oliver, Sandra
Published by: Routledge
This is an excellent overview of corporate communication. Taking a multidisciplinary approach it cover the range of corporate communication. It provides and attractive, if not essential resource to this complex and important subject.
more...
Price: $230.00
|
 |
Harm and Offence in Media Content
By: Hargrave, Andrea Millwood (ed.); Livingstone, Sonia (ed.)
Published by: Intellect
In today’s media and communications environment, pressing questions arise regarding the media’s potential for harm, especially in relation to children. This book offers a unique and comprehensive analysis of the latest research on contentrelated media harm and offence. For the first time, a balanced, critical account brings together findings on both established and newer interactive media. Arguing against asking simple questions about media effects, the case is made for contextualising media content and use within a multifactor, riskbased framework in order to guide future research and policy formation.
more...
Price: $39.95
|
 |
Language of Advertising: Written Texts
By: Goddard, Angela
Published by: Routledge
This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.
more...
Price: $18.95
|
 |
Master the Media to Attract Your Ideal Clients
By: Kinney, Derrick
Published by: John Wiley & Sons, Inc.
A practical guide for financial professionals who want to better utilize the media to reach their clients Master the Media to Attract Your Ideal Clients will help financial professionals become media experts and then show them how to leverage their media visibility to reach the most ideal clients.
more...
Price: $49.95
|
 |
New PR Toolkit, The: Strategies for Successful Media Relations
By: Breakenridge, Deidre; DeLoughry, Thomas J.
Published by: Pearson Education
The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
more...
Price: $27.96
|
PAGE: 1 | 2 | ›› Next
RESULTS: 1 to 10 of 15
| | Media Best Sellers
Special Offers
 First time to eBooks.com?
Easy steps to using eBooks
Sign up for Email Alerts
Receive an email alert when we release new books in your field.
10% off New York Times Best Sellers
eBook versions of the New York Times Best Sellers - at 10% off!
Best Selling Fiction Titles
Books that are definitely worth a read - our Best Selling Fiction
Free Excerpts
Free excerpts for titles which are new, noteworthy or strongly in demand this month.
Just Arrived!
We're adding hundreds of great titles each month.
Recently Reduced Titles
On Sale - Our favorite and most popular ebooks!
Featured Authors
20% off titles by our favorite authors!
Visit the Cambridge University Press eBook Store
Cambridge University Press, the oldest university press in the world, has just launched its own eBook Store, powered by eBooks.com.
Maintain Your Brain
Is your grey matter in need of a tune up??? Take a look at some of these excellent titles, to stimulate your synapses!
Take the law into your own hands!
Get Rich Now
Get control of your finances with our "Financial Independence Library"
Gift Certificates
Give the gift of reading with an eBooks.com Gift Certificate
| |
