Business : Customer Service

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries. Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service. By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors: Demonstrate how a great service brand evolves from the core values that nourish and protect it; Extrapolate instructive business lessons that apply outside healthcare; Illustrate the benefits of pooling talent and encouraging teamwork; Relate historical events and perspectives to the present-day Mayo Clinic; Share inspiring stories from staff and patients. An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization. more...

Price: $27.95

“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.”. –Philip Kotler , S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University.  . “Delivering lasting client value is at the heart of profitable businesses today. Managing Customers for Profit provides a compelling, empirically-tested approach to significantly enhance traditional customer relationship management initiatives. I highly recommend this book to all those interested in cultivating lasting profitable growth relationships with current and future clients.”. –Tim Bohling , Vice President, Market Intelligence, IBM Americas.  . “Executives are too often guided by backward-looking, short-term metrics. This book shows how a focus on Customer Lifetime Value (CLV) can change management toward long-term results by providing a fresh perspective on customer targeting, retention, and loyalty. Highly recommended–it shows you the way toward strategic customer thinking.”. –Dave Aaker , Vice-Chairman, Prophet, Author of Brand Portfolio Strategy.  . This book shows you how.  . Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness…pitching the more...

Price: $27.99

If you need to know the implications of running multimedia applications when traversing from fixed to wireless networks and the guaranteed levels of service they require, then this is the book for you. Managing Service Level Quality across Wireless and Fixed Networks deals with the search for the real time information that constitutes the 'customer experience' in terms of application performance so that service levels can be verified against measurable and relevant data in a true end-to-end manner across both fixed and wireless networks. more...

Price: $100.00

A practical, step-by-step reference guide for improving your customer service through the nine rules of great service. more...

Price: $19.95

Using Microsoft Dynamics CRM, companies can empower employees to increase sales, improve service, enhance customer satisfaction and retention, and drive greater value from every customer relationship. Microsoft Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book systematically explains how the system works, why it works that way, and how you can leverage it to fullest advantage.  . Drawing on their unsurpassed experience with Microsoft Dynamics, the authors present clear examples, proven best practices, and pitfalls to avoid in using every significant Dynamics CRM capability. This book’s far-reaching coverage ranges from Dynamics CRM’s sales, marketing, and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. Along the way, the authors offer independent insight into Dynamics CRM’s most powerful new features, from its improved interface to its new mail merge and data migration tools.  . Microsoft Dynamics CRM 4.0 Unleashed is for every IT professional who intends to work with Dynamics CRM, regardless of their experience with Dynamics or other CRM solutions. The authors thoroughly introduce all the basic concepts and techniques you’ll need, while also providing example-rich, realistic coverage of advanced Dynamics customization, extensibility, and integration: information that is available nowhere else.   DETAILED INFORMATION ON HOW TO….  . ·        Set up, configure, and maintain all facets of Microsoft Dynamics CRM in any organization or industry. ·        Thoroughly understand both the on-premise and hosted versions of Dynamics CRM. ·      more...

Price: $47.99