Business : Advertising & Promotion

Advertising & Promotion eBooks

You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.

RESULTS: 1 to 10 of 113
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The Tipping Point
By: Gladwell, Malcolm
Published by: Little, Brown

An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior. more...

Price: $9.99

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
By: Ries, Al; Ries, Laura
Published by: HarperCollins US

Free excerpts are available for this ebook: Download Free Excerpt for Adobe Reader Download Free Excerpt for Microsoft Reader Download Free Excerpt for Palm Reader Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding , this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so. more...

Price: $14.95

The Adweek Copywriting Handbook
By: Sugarman, Joseph
Published by: John Wiley & Sons, Inc. (US)

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. more...

Price: $19.95

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
By: Haig, Matt
Published by: Kogan Page

Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multi million-dollar campaigns behind them, only to sink without trace. Matt Haig starts with classic examples from every era of branding and moves towards more recent failures. more...

Price: $19.75

Salesforce.com For Dummies
By: Wong, Tom; Kao, Liz
Published by: For Dummies

Get up to speed fast and manage your business information more effectively!. See how Salesforce helps manage accounts, market products, and improve service. Got something to sell? Work for somebody that does? You need salesforce.com and this book tells you how to use it. more...

Price: $24.99

101 Ways to Increase Your Sales
By: Forsyth, Patrick
Published by: Kogan Page

In today's increasingly competitive market place, getting sales has never been tougher. Having an excellent product or service, persuasive approach and good customer relations is not enough: something extra is needed. more...

Price: $9.45

77 1/2 Public Relations Tips
By: Chernov, Joe
Published by: Krug Publishing

Puzzled by how you can get greater public recognition for your product? Would you like to reduce your marketing spending by getting FREE publicity for your company? If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations and condenses it down to 77 (and a half) easy-to-follow tips for anyone who wants to get more from PR. more...

Price: $7.77

Adland
By: Mark TUNGATE
Published by: Kogan Page

Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...

Price: $39.95

Ads to Icons
By: Paul SPRINGER
Published by: Kogan Page

Exploring the direction of advertising, this book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create channels through which to reach customers. It also provides a review and analysis of the changing media landscape. more...

Price: $47.50

AdValue
By: Butterfield, Leslie
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. more...

Price: $39.95

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