 | |  |
Business
: Advertising & Promotion
Advertising & Promotion eBooks
You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.
|
RESULTS: 1 to 10 of 173
PAGE: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ›› Next
 |
The Facebook Era
By: Shih, Clara
Published by: Prentice Hall
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era . Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 150,000,000 people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get t
more...
Price: $19.99
|
 |
Branding Your Business
By: Hammond, James
Published by: Kogan Page
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
more...
Price: $24.95
|
 |
Advertising For Dummies®
By: Dahl, Gary
Published by: For Dummies
New info on buzz, publicity, and word-of-mouth advertising. The fun and easy way(r) to create effective ads and increase your profits. Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums—from electronic and print to radio, TV, online, and outdoor formats.
more...
Price: $21.99
|
 |
Art of Client Service
By: Solomon, Robert
Published by: Dearborn Trade Publishing
Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service.
more...
Price: $19.95
|
 |
Commonsense Direct and Digital Marketing
By: Drayton BIRD
Published by: Kogan Page
Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns.
more...
Price: $49.95
|
 |
The 22 Immutable Laws of Branding
By: Ries, Al; Ries, Laura
Published by: Harper Collins (UK)
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding , this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
more...
Price: $14.99
|
 |
Adland
By: Mark TUNGATE
Published by: Kogan Page
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry.
more...
Price: $39.95
|
 |
An Advertiser's Guide to Better Radio Advertising
By: Ingram, Andrew; Barber, Mark
Published by: John Wiley & Sons, Ltd.
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?.
more...
Price: $50.00
|
 |
The Adweek Copywriting Handbook
By: Sugarman, Joseph
Published by: John Wiley & Sons, Inc. (US)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
more...
Price: $19.95
|
 |
Discourse of Advertising
By: Cook, Guy
Published by: Routledge
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.
more...
Price: $39.95
|
PAGE: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ›› Next
RESULTS: 1 to 10 of 173
|  | Business Best Sellers

Special Offers
First time to eBooks.com? Easy steps to using eBooks
Sign up for Email Alerts Receive an email alert when we release new books in your field.
New York Times Bestsellers - $9.99 eBook versions of the New York Times Best Sellers - at just $9.99
Best Selling Fiction Titles Books that are definitely worth a read - our Best Selling Fiction
Free Excerpts Free excerpts for titles which are new, noteworthy or strongly in demand this month.
Just Arrived! We're adding hundreds of great titles each month.
Recently Reduced Titles On Sale - Our favorite and most popular ebooks!
Featured Authors 20% off titles by our favorite authors!
Maintain Your Brain Is your grey matter in need of a tune up??? Take a look at some of these excellent titles, to stimulate your synapses!
Visit the Cambridge University Press eBook Store Cambridge University Press, the oldest university press in the world, has just launched its own eBook Store, powered by eBooks.com.
Wealth Building Be inspired to gain control of your financial future with titles that give you the motivation and information necessary to create abundance.
Dorling Kindersley Bestsellers Bestsellers from Dorling Kindersley
Gift Certificates Give the gift of reading with an eBooks.com Gift Certificate
|  |