Business : Advertising & Promotion

New info on buzz, publicity, and word-of-mouth advertising. The fun and easy way(r) to create effective ads and increase your profits. Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums—from electronic and print to radio, TV, online, and outdoor formats. more...

Price: $21.99

Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. more...

Price: $69.99

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. more...

Price: $19.95

''If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin.''-- Miami Herald. A witty and frank look at the ad biz from one of its most respected voices. Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me , Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. more...

Price: $24.95

A provocative reading of the use and manipulation of the body in advertising under Italian fascism, Bodily Regimes offers an enlightening look at the relationship between fascism and capitalism. It is unique in its focus on the intertwined relations of race, class, and gender in the construction of the Italian subject. more...

Price: $72.00