Business : Advertising & Promotion

Puzzled by how you can get greater public recognition for your product? Would you like to reduce your marketing spending by getting FREE publicity for your company? If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations and condenses it down to 77 (and a half) easy-to-follow tips for anyone who wants to get more from PR. more...

Price: $7.77

Exploring the direction of advertising, this book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create channels through which to reach customers. It also provides a review and analysis of the changing media landscape. more...

Price: $47.50

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. more...

Price: $41.95

Suitable for advertising creatives, designers, account managers, PR/publicity consultants or marketing managers, this title intends to offers a source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. more...

Price: $49.95

The scope of service provided by professional accountants is influenced by legislation and case law as well as the dictates of a variety of government and private sector agencies; including State Boards of Accountancy, Academic Accreditation Bodies, the United States Securities and Exchange Commission, independent standard setting bodies such as the Federal Accounting. Standards Advisory Board [US], the Financial Accounting Standards Board [US], and self-regulatory organizations such as State Societies of CPAs and the American Institute of Certified Public Accountants. There are equivalent and emerging national bodies that exist in most developed and developing countries, and further there are emerging global coordinating entities as well, which attempt to coordinate the activities among nations. It is important for academics, students, practitioners, regulators and researchers to consider, study and understand the role and relationship of such bodies with the practice and content of our discipline. Research in Accounting Regulation is a refereed annual serial that seeks to publish high quality manuscripts, which address regulatory issues and policy affecting the practice of accountancy, broadly defined. Topics of interest include research based upon: self-regulatory activities, case law and litigation,. government and quasi-governmental regulation, and the economics of regulation, including modeling. The serial aims to encourage the submission of original empirical, behavioral or applied research manuscripts that consider strategic and policy implications for regulation, regulatory models and markets. more...

Price: $119.00