Business : Advertising & Promotion

In Casting for Big Ideas , Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. more...

Price: $29.95

Build a business presentation from the outline on up with PowerPoint 2000's flexible features. Grab your audience's attention and hold it when you add graphics or sound, or host your presentation on the Internet. It's all possible with PowerPoint 2000. more...

Price: $8.99

For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook'’, and latterly as 'a definitive mini institute'. The book was first published in 1982, and this new edition upholds the tradition of excellence established in previous editions, with the added bonus of a larger, easy-to-read format. It also includes extensive material on how to use the Internet as a direct marketing tool. more...

Price: $23.20

This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactive marketing relationships; how fixed pricing is being replaced by flexible, customer-driven pricing; how all these changes turn marketing on its head, and how to leverage all these changes for profit and competitive advantage. more...

Price: $23.20

Are you having difficulty building customer loyalty? Do you focus too much on bringing in new customers when you can't even keep the existing ones? The more services you provide a customer, the more reasons they'll have to give you repeat business. Cross-selling is often looked at as pushing more products at the customer. In fact, cross-selling entails building lifetime relationships, problem solving, and even having your customers selling for you! Most importantly, it's an extremely effective way to increase your bottom line. In this information packed eWorkbook, Tony Alessandra provides revenue-enhancing methods to build lifelong customers through a creative mix of understanding the customer's needs, building product knowledge, and cultivating communication and trust. Topics covered include: • Increasing customer satisfaction • Focusing on customer needs, one at a time • Developing product knowledge and mastery • Communicating effectively with the customer • Establishing trust between you and the customer • Turning customers into "Apostles"; This eWorkbook provides innovative strategies to keep customers coming back to your business, as well as tactics to build your own cross-selling process. This eWorkbook will make you many times more than what it costs you. It will cause you to think differently about what you say to your existing customers. more...

Price: $17.95