Business : Advertising & Promotion

Die vierte Auflage dieses Standardwerks wurde vollstAndig A1/4berarbeitet und deutlich erweitert. Die Stoffmenge machte eine Aufteilung in zwei BAnde mit den Fachgebieten Konzeption und Gestaltung und Produktion und Technik erforderlich. Das Kompendium berA1/4cksichtigt die RahmenplAne und Studienordnungen sowie die PrA1/4fungsanforderungen der Ausbildungs- und StudiengAnge. Es eignet sich als Lehr- und Arbeitsbuch in Schule, Fachschule und Hochschule sowie zum Selbststudium. 900 prA1/4fungsrelevante und praxisorientierte Aufgaben und LAsungen in beiden BAnden vertiefen das VerstAndnis. Querverweise ermAglichen das schnelle Auffinden der entsprechenden Kapitel im Band Produktion und Technik. Ein gemeinsames Stichwortverzeichnis erleichtert die Suche und den Zugriff auf die Inhalte der beiden BAnde. Inhalt: Grundlagen der Gestaltung, Typografie, Layout und Gestaltung, Bild- und Filmgestaltung, Zeichen und Grafik, Webdsign, Visuelles Marketing, PrAsentation, Medienrecht, Medienkalkulation, Produktionsmanagement. more...

Price: $59.95

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. more...

Price: $16.99

In Leap , Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand–they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. more...

Price: $29.95

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. more...

Price: $29.95

In an era of constant re-organization, down-sizing, mergers, contract work, and short-term employment, you have to take full responsibility for your own career progress. “Market Yourself and Your Career” is a hands-on, practical guide to becoming your own career coach. It will show you how to: Initiate specific action steps to success, develop key interpersonal skills to boost your career, identify the right people to help you advance up the corporate ladder, get noticed by the boss (in a positive way), make your work count twice and overcome common obstacles. “Market Yourself and Your Career” is chock-full of specific advice that has helped thousands of professionals everywhere. Nobody is going to toot your horn for you, but Jeff Davidson can show you how to do it yourself! more...

Price: $12.95