Language Arts & Disciplines : Library & Information Science

Completely revised and updated, the fifth edition of the classic Anniversaries and Holidays is an essential reference source for classrooms and libraries of all types and sizes. With 3,500 listings—33 percent more than the previous edition—the all-new Anniversaries and Holidays introduces an international flavor to one of the most authoritative sources on U.S. and Western European holidays. Trawicky’s meticulous research has resulted in an accurate, easy-to-use guide that is indispensable when developing programs for cultural understanding and celebrations. Among the illuminating sections is a Calendar of Fixed Days, listing by month and date civil holidays, Holy Days, and anniversaries for such red letter days as First Foot Day, International Women’s Day, Tiradentes Day in Brazil, Day of the Soldier in El Salvador, or Ratu Sir Lala Sukuna Day in Fiji. The section on Calendar Systems and Non-Gregorian Holidays will help you understand the history and structure of the Gregorian, Christian Liturgical, Jewish, Islamic and Chinese calendars. The selective list of references will assist researchers seeking additional information. more...

Price: $68.00

This issue focuses on aspects of diversity as they relate to the management of library and information services. Colleagues from different parts of the world have contributed papers that reflect diversity in its widest sense. They provide information and comment on some of the questions that emerge from a greater awareness of diversity in society today. more...

Price: $199.00

Summarizes methods of automatic indexing and abstracting, and the results of their use. The author places the methods in the context of the study of text, manual indexing and abstracting, and the use of indexing descriptions and abstracts in systems that select information from large collections. more...

Price: $164.00

This award-winning, time-proven reference is designed to help you keep pace in a rapidly changing environment. You'll learn how to bring your development and fundraising skills up to speed in a relatively quick and painless way and how to channel the passion of your work into a powerful voice of advocacy. more...

Price: $38.00

“Marketing is about bringing them in and bringing them back. . . . [It’s] a stance and an attitude that focuses on meeting the needs of users… Marketing is not separate from good practice. It is good practice.”—Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?. Drawing on the authors’ many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. Lay the groundwork through strategic planning and data collection. Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library. Use marketing planning to create and position new and existing services and programs. Implement and track the plan then evaluate results. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. more...

Price: $45.00